Skip Navigation LinksHome > Free Site > About P3 > Why we made P3

Why We Made P3

Why Ernst & Allen Created Personal Planning Power ()

The majority of the public is truly ill-served by the financial community. Full service brokers provide no added value yet feel justified stripping away 20%, 40%, even 100% of returns. Sales-charge loaded mutual funds, wrap accounts, and other sales-fee-laden schemes still proliferate, pushed by salespeople who drink their firms' Kool-Aid, either by choice or because the money is too good to pass up. Many financial planners collect surgeon-sized fees for the simple task of plugging data from a questionnaire into software that creates reports that encourage commission-garnering transactions.

Combining the acumen of professional asset managers, consumer advocates, and technicians who have developed financial systems since the main frame era, Ernst & Allen created Personal Planning Power to help all individuals gain and utilize financial habits that will maximize wealth, mostly through proper investing but also through cogent management of other affairs such as insurance and debt.

Plain and simple, finance is mathematical. Owners of any particular stock or bond will all receive the same income and achieve the same level of appreciation; but those who pay lower fees to obtain, hold, and perhaps sell their securities will in fact grow wealth more robustly.  Meanwhile, the seemingly complicated analyses that help one to develop a proper portfolio mix, or to plan for events like retirement or education, are actually easily programmed; one does not need to pay a salesperson (using whatever title) for his or her "expertise" since the actual expertise is within computer code. brings to you the needed computer code.

Beyond the math and the pointed results which you can use to guide your financial affairs, presents a wealth of knowledge. You can skip these areas and simply implement alternate portfolio suggestions upon seeing the expected gains to your well being. You might instead decide to self-educate. If you have or are considering a financial vehicle we have identified as a rip-off, your education may generate instant gains.

Most people hurt themselves by allowing lethargy, rumors, emotions, and bad advice to lead to terrible decisions. Further, many maintain accounts and relationships at firms whose policies pretty much guarantee sub-par results. Importantly, the information provided by does not constitute investment advice. No firms, securities, or products are recommended or endorsed. However, by revealing the financial impact of changing your asset allocation, the institutions you deal with, the securities held, and other pertinent behaviors, you will know how to avoid bad decisions and firms; you will be empowered to make consistently sound financial choices.